• How do casinos trick you into feeling
like you’re winning, even when you’re
How do they get your money out of you even
if you don’t gamble?
From psychological tricks to behind-the-scenes
technology, here are 10 things casinos would
prefer you never think about.
10 – No clocks or sunlight
• It’s a pretty simple equation – the
more time you spend in a casino, the more
money you spend.
• Casino games take your time as much as
Like binging a great show on Netflix, you
can lose a whole day and not even notice.
That’s what the casinos want.
• There’s a psychology behind keeping
you isolated from the outside world.
Seeing a clock will remind you that you’ve
spent 5 hours at the casino.
Looking out the window and seeing that it’s
dark will spur you to leave.
• And if you leave, you are no longer spending
9 –Stealing Dealers
• The bad news is, dealers have been caught
The good news is, they’re stealing from
the casino, not from the players.
• The most common method of theft is simply
One woman stuffed 3 thousand dollars worth
of chips in her bra – six chips at 500 dollars
And she did it on an elevator, under video
• Another dealer at a UK casino had a false
pocket where we would slide chips that went
all the way down into his socks.
Then he would go out on a smoke break and
give the chips to an accomplice who would
exchange them for cash.
8 –Scent Science
• Almost nothing that you see in a casino
is by accident.
• The height of the ceilings, the position
of the lights, the smell on the floor.
• But the scent science of casinos isn’t
as simple as you think.
Scent is strongly tied to memory and emotion,
so it isn’t as simple as just drawing people
in with the scent of popcorn or freshly-baked
• Scents are blended and pumped into the
ventilation systems to reflect the location
of the casino.
Then they are focus-tested to see which scents
tend to drive more spending and gambling.
• Even your sense of smell is being psychologically
7 –Labyrinth Design
• Much like grocery stores, casinos are
laid out in a very deliberate sort of way
to get you to wander through them and spend
money in places you wouldn’t normally.
• Unlike grocery stores, casinos are not
laid out to let you know where everything
They’re labyrinth-like mazes of flashing
lights and confusion.
• You’re not likely to get LOST in a casino,
If you really want to get out, it’s easy
enough to do.
• But in the meantime, if you’re just
wandering around on the floor, you’re much
more likely to run into a shiny wall of something
new than the exit.
6 –Tables are a better bet
• Slot machines have the biggest payouts
of any game on the casino floor.
Put a dollar in, win a million, right?
• And on top of that, they’re also the
most visually attractive.
Why do you think that is?
• In addition to having the worst odds of
any game on the floor, they are also the game
in which you have the least control.
• You simply start the machine, and the
outcome is predetermined.
At table games like blackjack, you can at
least make decisions that affect the outcome
5 –Always Watching
• In a large-scale casino like the Bellagio,
there are probably about 2 thousand cameras
on in the casino at all times, with roughly
50 monitors displaying the footage on demand.
• Obviously, a few security personnel can’t
watch all 2 thousand cameras at once.
But the footage is kept and archived, so if
there is any evidence of cheating or theft,
they can reference the footage.
4 – Near wins
• Near-wins are a deceptively strong weapon.
To a gambler’s brain, an “almost win”
provides almost the same rush as an actual
win… even though it’s a loss.
• In other words, if a slot machine comes
up with two 7’s instead of three, what it
basically tells your brain is, “Hey, we
almost won, just need to play a little more
to win big!”
• In reality, those near-wins are programmed
into most slot machines to keep people playing…
because a near-win is still a loss, and loss
still means losing money.
3 –Can’t Cheat the House
• Casinos are on the forefront of security.
They watch everything from every angle.
• The simple act of counting cards?
They’ve seen that a billion times.
• There are people coming in and trying
to defraud casinos with disguises and false
identities, so they’ve invested in facial
They’re constantly covering all the angles.
• If you think you’re going to walk in
and outsmart the house, think again.
They’ve probably already busted someone
else trying to do the same thing.
2 –Draining the non-gambler.
• Casinos aren’t just places where you
play gambling games.
They’re huge entertainment hubs, with hotels,
restaurants, bars, and even live entertainment.
• If you’re spending time at a casino,
they’re going to find ways to separate you
from your money.
• Hidden fees and marked-up services are
two of the most popular ways to do it – and
while that’s true of all hotels to an extent,
hotel casinos are among the worst offenders.
1 –The Psychology of Chips
• If you’ve learned anything from this,
it’s that casinos will use any dirty, subtle,
psychological tricks they can to lift your
money off of you.
• The use of chips is one of the most insidious.
• We all know what money feels like, right?
It’s metal coins, or paper bills, or plastic
But casino chips?
Chips don’t feel like money.
• Their purpose is to DISGUISE the value
That’s why a one-dollar chip is the same
size and weight as a 25 thousand-dollar chip.
• You might think twice about putting a
stack of hundred-dollar bills on the table
for a bet.
But one little, innocent chip?
That doesn’t seem like much at all – even
though it’s the same amount.
• Furthermore, to
leave the casino, you have to cash out.
And that means you have to take your chips
into the casino and cash them out… walking
by countless other temptations on the way.