We’re at the rehearsals for the Inrockuptibles Festival at the Cigale Theatre, for a week of rock music madness.
We worked on the Casino Shopping concept with
And one day – bam – there it was!
And bam – there it was…
And the crazy thing is that for the same space, the new Casino Shopping supermarket increased sales by 2½ compared to the previous Petit Casino supermarket.
When you chose your husband or your wife, you didn’t create an Excel table with columns for assiduity, concentration, measurements…
Isabelle, sit down – do you want a coffee? Isabelle, you’ve done very well – your score is 8.25, which is very good.
But Aurore got 8.75
so she’ll be the love of my life.
Don’t cry, Isabelle. I promise, I went over the numbers twice
and Aurore’s the winner.
Nope, that’s not real life.
I always said that she would be a tall brunette,
but in fact she’s a small blonde and we’ve been going strong for 20 years.
And Casino Shopping is the same: it was supposed to be a small square but instead it’s a big circle
with rock and roll touches too.
You see? You need to drive home the intuition every time. You hear it? Bang, bang, bang, bang…
The intuition here is that people are not going to go food shopping anymore; they’re going to go life shopping, pleasure shopping.
And to achieve this we broke down the retail codes: no more neon tubes and white tiling. Instead we have curved shelving and a reception counter replacing the row of tills.
Last week a journalist asked me “Is there a major new trend in marketing? Is there one big thing going on?”
And I replied, no – not really. Aah but yes – there is one thing. There’s a massive marketing trend coming from Asia because seeing as now everyone’s in mourning in Europe, in Asia things are looking rosy and Shanghai is extraordinary.
So in fact there is a major trend and it’s called marketONG.
It’s a marketing evolution, an Eastern marketing.
Casino Shopping is also Casino Shopping-pong to explain that it is part of marketONG and marketONG is a huge new trend and, well, we are part of this trend.
And at Casino Shopping supermarkets, like with marketing, there are stacks of INGs :
snacking, dry cleaning, bakering and lots of new services
that you don’t see here like photocopying and home delivering.
Long live marketONG.
Last week I went to see Drive, L’Artiste and Polisse and I cried in every one.
So, there you go.