Do’s & Don’ts: Monetization Policies for Paid Product Placements and Endorsements (aka. brand deals)

Do’s & Don’ts: Monetization Policies for Paid Product Placements and Endorsements (aka. brand deals)

Hi there.
This video is sponsored by Keeping It Real Industries
The only way to cost effectively keep it real.
Hello everybody
Today’s video is going to be about sponsored or branded content that youtube. We call paid product placements and
Now this can be a great way for creators to earn more revenue and
Diversify their income and we’re seeing a lot more creators engaging in these commercial relationships
That being said it tends to be quite a complex area, especially with respect to our policies. So
today’s video is going to be a bit of a do’s and
Don’ts hello everybody. Welcome to creator insider
This is your informal source from the YouTube tech team giving you all the behind-the-scenes information
About what’s going on at YouTube? My name is Barbara. My name’s Conor. I’m on the ads policy team
We’ve got two quick things right off the bat that we want to make sure that we get across to you. Okay?
Number one is to make sure when you upload the video that you go into advanced settings and if you have a paid product placement
Or endorsement that you tick the box that says content declaration
That’s the signal to us that you know
The policies really well, make sure that you’re alerting us to the fact that there’s paid product placement in the video itself
Number one number two is to make sure that you read Google’s odd policies. So that’s to make sure that the advertiser
themselves isn’t trying to circumnavigate our systems and put
Dis alight odd within the content itself
You can find a link in the description which goes through all of our rules on some helpful tips as to what to avoid
Let’s dive in a format sponsor formats. So hey YouTube. I have a brand who I really want to work with
How can I incorporate their information into my videos what is allowed?
and you can say they sponsor the video so
Anything from a little speech baguette to a quick shout out to barbers cosmetics. The only way to get that perfect complexion
An awful lot of advertisers as well as youtubers to feature their logo for a couple of seconds in the corner of the video
That’s allowed as well. Those the format’s that we do alive
Okay, uh and so what formats do we not allow? Yeah
So this is where we come into embedded odds
Or what we call burned in to get into the detail of that what the advertiser will do is say hey
I’ll sponsor your content here is a commercial put it into the video itself
That’s something that we don’t alive
Okay, and so for me as a viewer, that would just look like hey
I’m watching somebody’s video and then in the middle of your video it like switches over to an ad. Yeah, exactly
Okay, you break down why this type of format is not allowed sure. So
Google on YouTube provides a number of different options for ad formats and that’s to ensure that the viewer experience is as seamless as possible
what we’re seeing is
burned in odds again disallowed
Coming through in content and that’s bad for two reasons. Number one. It’s a disallowed format
We provide all the formats that are aligned and number two
It’s a really crummy user
experience for your viewers to be watching your
fabulous content and then have a break in it where they see a brand image that they didn’t sign up for that covers formats that
Are and are not allowed now. Let’s talk about the sponsors themselves
So there are all sorts of brand sponsors out there who would be fantastic for you to work with and make awesome
Content about the more interesting part. The real reason you’re here is to talk about brands and sponsors who are prohibited
So yeah, you have mentioned that there’s like five or so top categories that you have been seeing. Let’s break this down
Yeah, so the types of industries that we’re seeing bronze approach creators from our alcohol gambling
Misleading products or products that make misleading claims as well
sexually explicit bronze so websites that would feature racy or
Adult themes. Okay, you mentioned one fourth in there a products that make misleading claims
Let’s dive a new example with that sure. So the long and the short of god is a product that makes a claim
That’s simply too good to be true. So something that isn’t scientifically proven something for which there is no evidence
so an example of that would be
Come take diet pills. You’re gonna lose all the weight. You want within 48 hours. That’s just very magic
So what would happen if I were to do a paid product placement with a brand that falls into one of these categories
So it’s one of the worst things that can happen for a creator that has put an awful at a time effort and money
Into creating great content. We’re gonna remove it
We’re removing more and more content every day in relation to these five industries alone that are approaching
Creators and trying to maintain these sponsorship arrangements with them. Okay. So my videos would get removed for the platform remove time
So what should I do if I am approached by brand and I’m not sure if they are or are not allowed on YouTube
Okay, so you’re gonna bookmark the link that you’ll find in the description add line in Google’s ad policies
You’re gonna take a quick scan through those Google Ad policies and make sure that the advertiser doesn’t fall into one of those industries
Which I’ve outlined and which is explained in a lot more detail on that support page
And the third thing that you’re gonna do is if you’re a little bit unsure or on the side of caution
It’s really not worth it of your content removed
It’s not something that we want, but we will do it if we see these types of sponsorships
Okay, so be cautious
If you don’t know exactly we’ve been hearing
Tales that some of these prohibited sponsors have been reaching out to creators and saying like hey, don’t worry about it
I’m totally good. Look at all of these other videos that happen to feature our brand
So don’t worry about it. It’s totally fine
If creators get approached with this type of information are they safe because there are all these other videos out there
No Barbara, they’re definitely not safe
So Google on YouTube are working every day to make sure that bad
Advertisers or prohibited advertisers are simply not allowed to engage with Google’s users aka all of your viewers
what we have to ensure in this instance is that you are on the side of caution the fact that
There are other creators out there with these sponsorship arrangements isn’t an indication that the Kaiser’s are allowed to sponsor this content
It’s an indication that we are gonna have to work hard to make sure that they’re removed Shirin sweet video
Wanted to get it straight to the point and we do want to reiterate if you are accepting a brand sponsorship steal
Please please do when you upload your video go into advanced settings and take that little checkbox that says content declaration
This is a paid product placement and endorsement. It is super critical for you to do that. So don’t forget
This has been creator insider
We are your informal source for behind the scenes information
About what’s going on from the YouTube tech team directly
If you’d like to check out YouTube’s official channels
Please check out the links in our descriptions down below and don’t forget to Like subscribe and leave as many comments as you want
We’re going to be updating the Help Center for paid product placements and endorsements. So all the feedback we can get is really valued

100 thoughts on “Do’s & Don’ts: Monetization Policies for Paid Product Placements and Endorsements (aka. brand deals)”

  1. Have more questions? Check out our Help article FAQs on this topic too:

  2. I really want the feature to sort out comments YTS. Right now it is always recent comments on top. But i want to see old to new comments so I can reply to my viewer from old comments to new comments. And I really like to filter out just in replied comments 🙏❤️

  3. Can you just talk to us like a normal person? This girl is trying and acting way to hard, slow down, relax, and just talk to us like normal people

  4. Please create another video regarding this issue for the YouTube description area. Tons of folks are doing the sponsored links thing wrong as well. Such info will be very helpful for us all. Oh and thanks for all you guys and gals do for us. Much love!

  5. Start promoting small channels instead of channels that break YouTube rules but wait that's all you support . YouTube are hypocrites

  6. You guys didn't really explain WHY something are or not allowed. I feel like you just kept saying go read our policies or GOOGLE doesn't allow it. Not a lot of information in here.

  7. If a company sends me a product to review, but are NOT paying me to do it, do I still have to click that box in advanced settings?

  8. If it was not paid, but a company sent you free product to review; do you still have to check that product placement box in the advanced tab?

  9. Right what i needed, Thanks guys! I got DeMonetized month ago and payments for Music subscription and website hosting are closing in. Time to get in touch with Sponsor!
    Again Thank You YouTube for making my Life easier!

  10. Thanks for the info on paid product placement/endorsement. I read this when I made my first and only video about how to use TubeBuddy. The video was much shorter than reading all of the policies. I did make sure to "tick the box". ☑️

  11. Great info! Thanks for taking the time to address these. I'd really like you to take this a step further and dive into the hundreds of comments who have examples of questions that fall under "Do's and Don'ts" and make a follow-up video answering them. There weren't too many examples given in your video that helped dissuade a majority of these comments. 👍

  12. Hmm, interesting information. I do have a question, can I just give a 10 second shoutout from the sponsor? Is there a limit?

  13. Helpful video. Thank you Barbara and Conor for this. I have a couple of questions please. You know many creators use 3rd party sites like Patreon for example to gain some fund or support. Do they have to declare this as an endorsement in the video details? Another question, if I am a writer or a photographer and I sell items on my profiles on stores like Amazon,Flickr or Itsy for example, Do I need to declare this in the video details as well? Thanks in advance.

  14. Very helpful information. What if anything happens to the placement of googles ads on videos that are designated as endorsed and content declared? I noticed a sharp decrease in advertising revenue when I was gifted with some materials I choose to use in a few video's as well as a mention. (I was not paid to share by the provider) but I still felt like there had been a negative impact on my earings. Now they would like to become brand partners but I am afraid my income might suffer again.

  15. This was great. I'm getting a lot of requests from Mobile Games – who also use the 'here are others who did this' trick. This was really clear.

  16. So if you know channels who do put product placment and burned ads into videos is there a way to flag it for YouTube to review?

  17. What if I am the commercial and I am talking about my own products? I make my own handmade soap and if I mention the website where the product can be purchased…does that need to be identified as a pid product placement? Thanks for these videos as they are really helping to navigate the YoutTube waters.

  18. Well, I don't do any of this, but it is nice to be informed, all the same; all that detail, all that transparency on your behalf, builds trust. Your policies make sense and it is interesting to know what is going on, and just what that paid endorsement option means in the Advanced video settings.

  19. PLEASE PREVENT PEOPLE FROM CREATING 100 Accounts and SPAMMING Thumbs DOWN on Peoples Channels (i been getting hit on daily bases by same person with same thumbs down count)

  20. 3:00 haha good joke. There are channels running more than 10 ads per one video and you allow that. Your youtube ads. Every minute you need to watch an ad. This you should not allow on your platform as a possible option.

  21. sedikit pertolongan..cuba diliat konten yg sudah saya kerjakan..kira" ada msalah oleh pihak youtube..saya mohon admin

  22. What about companies that give you a product for free to do a review? This is not paid placements. just a review.

  23. Hey Conor

    I have a question for you. If a person has a Longplay channel are they eligible for any sponsorship?

  24. THIS was an astonishingly well done and informative video. I have OFTEN been quite vocal about things being either skimmed passed, touched on but not explained or explained in such a way that far too many assumptions are made regarding creators implied knowledge about video production, ability to navigate the google labyrinth of a website and/or technology usage and familiarity. I have often said you need to talk to some of us like we are beginners, like we are five, so as to not leave any room for error or misunderstanding. THIS video did just that. Absolute bravo. More like this would be absolutely useful and beyond appreciated.

  25. Hey Guys,I have a news channel,i work hard but my subscribers not increase,plz tell me what i do and get a good traffic?thanks

  26. Thanks for the info showin love from Albuquerque new Mexico ❤❤🥰🥰🥰🥰🥰

  27. Good information to know. This was concise, fun, and said in layman's terms that anyone can understand.

  28. Thanks for the information. It'd be nice if you'd just give it to us straight instead of the corporate speak. The reason you don't want a "burned in" ad is because it opens up Youtube to someone else selling the type of ad that Youtube sells, and it ruins the Youtube Red business model. We all get it. It's okay. There's nothing wrong with that. It'd just be cool if you'd just come right out and say it.

  29. Youtube sucks now. I got demonetized for apparently uploading reused content. I only upload to my channel when asked to by the content owner (music). You see I have a larger platform than other people to share THEIR music. I help them out. This has gotten ridiculous.

  30. @Creator Insider do I need to check the box if I have an affiliate link in the description? How about if I mention the link but I'm only receiving a commission upon a purchase? I didn't see this answered in the support thread you linked above and I'm very new to this side of things. Thanks

  31. This video was super helpful! It's worth watching several times just to take all of the info in.
    These are all good policies and the warnings about unscrupulous methods used by shady companies to lure creators in is also very good info.
    Anything promoted for pay of any kind requires scrutiny.


  33. 3:10 "I's a really crummy user experience…" Yet that is what y'all do to my vids, so…YOU can screw with my viewers' experience, making it "crummy", but I can't. Got it.

  34. Do google have a list that creaTORS CAN CHECK THIS FOR THEMSELVESS that way they know for sure WHERE I CAN JUST TYPE IN TO SEE

  35. What are you even talking about?!!!
    For the views to have a seamless experience?!!
    What about the ads that YOU put in the middle?!

  36. How does google monetize a channel that strictly features alcohol? I have seen ads on such channels. Does this contradict the prohibited content for ads? Please explain why or why not.

  37. Hi YouTube team, I have two questions for you. 1.) Does ticking this box have any effect on the algorithm. Ie: if I have ticked the box will I get more views, over someone that has not ticked. Do you push more views to videos with paid placements? 2.) Do I need to tick the box if I have an affiliate link within my description, but not in the video itself? Looking forward to hearing your answers, Danny

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