Yeah, no, but we’ll see for the interview
of … Ghost.
Wait, my date is coming …
I’m really happy you’re here : I really wanted to get you here
at the Hard Rock Café in Paris.
The place opened in 91…
I think we can deal with rock other than songs.
Do you know how it all started ?
It’s 71 and the first Hard Rock Café opens
near the Hyde Park corner in London.
These are two young Americans …
… who are sorry for not finding a good one
burger in England.
So, they decide to open theirs …
And then the name, eh …
It comes from the eponymous album of The Doors
(a side b, etc.)
Even though there are several legends on the subject …
This is incredible : it will take eight years before the place will convert to music !
And three years more for him to
Let’s go ?
Ready for the visit ?
Today, the brand is in …
74 countries, what is it ?
That’s 185 coffees.
That’s … 25 hotels …
12 casinos !
Hard Rock Café has over 80 thousand items.
This is the largest collection of
world related to rock objects.
It started in 79 …
with Eric Clapton’s Red Fender Lead II.
Well yes: the guitarist was
one of the regulars
of first Hard Rock Café in London.
So, he wanted the management to put
his guitar above his seat …
to mark its territory (sic).
What gave ?
It gave the idea to The Who guitarist
to do the same !
He sent his guitar with a word :
“Mine is as good as hers”.
In short, how by a contest of …
“who has the biggest” …
the largest private collection in the world
of rock-related objects was born.
So obviously, there are tons of bands and artists who have come here.
But the Hard Rock Café is also known for its food.
Food that has proportions …
“American”, let’s say.
You astonish me as Korn, etc.
come here incognito …
In addition, there is a little “southern” touch.
And that’s normal: one of the two co-founders
(Isaac Tigrett) …
… was coming from Tennessee.
But no ! …
This is not rock : it’s French …
Well, what do you know? We’ll drink another day …
Do you want to see the most interesting items ?
Come on … Follow me!
What do we find here ?
Here ! The autographed bass of Kiss …
Drop it : there is one
dozen like that, but … (shhh)
Ah, there you go !
The guitar of … Stevie Ray Vaughan.
Unique in the world !
For Elvis Presley : a silk shirt …
and one of his contracts.
The dedication of Jim Morrison …
One of Johnny Cash’s guitars …
There is also a pair of Ray Charles’s shoes, there …
But, I do not know if he saw it ! (sic)
And then, it’s mythical : the two oldest servers of the Hard Rock Café in Paris.
Rod and Mourad.
24 years of experience here.
Well, sometimes the Hard Rock Café has to return items to their owner.
It happened with guitarist Peter Frampton.
You do not know Peter Frampton …?
Well, he did well to resume his guitar !
Each Hard Rock Café has its
Very Important Item in its collection :
the red bricks of Cavern club,
Abbey road gates, Madonna’s wedding dress, Sinatra tuxedo, red jacket
of Michael Jackson in “Beat it” …
[* Imitation of a famous french journalist *]
« In Paris, there was Michel Sardou’s guitar …
Johnny Hallyday’s guitar too, Eddy Mitchell’s boots, Brigitte Bardot’s dress …
There was even the combination of Alain Prost …
Rock’n roll, what ! » (sic)
What is today
the most important item of the Hard Rock Café de Paris ?
Well, this jacket …
One of Jimi Hendrix’s jackets, which he wore in 69.
Hurry to see her because, in the course of 2009, she will move.
Yes, every seven years
items change places.
« A bit like the Rolling Stones, what ! »
You knew that the idea of selling t-shirts,
it also has a story ?
At the very beginning of the Hard Rock Café the founders finance one of the football teams.
In any case, they started making t-shirts
with their logo.
And then, they gave the surplus to the customers
the most faithful.
The only problem is that others have claimed.
Oh, you give that …
They take that !
That’s why the idea of a t-shirt wearing
the names of cities
where are the Hard Rock Café is born.
Today, it’s even one of the tourist objects
the most sold in the world.
Sorry, how much do I owe you?
What is especially huge is that in 2007 the Florida Seminoles
bought the Hard Rock Café !
The Florida Seminoles,
it’s a Native American tribe.
A tribe who has never been proposed a peace treaty and have never lost.
That’s why they call themselves
the “undefeated people”.
Unbeaten, rebellion, etc.
What better definition ultimately for rock ?
(what is it cold !)
[* cough *]
Ben say so …
Your pipe of peace, it is …
It’s hard !
[* laughs the team *]
How much do I owe you ?
[* silly laugh *]
[* collegiate laugh *]
That’s bonus, huh ?