How Casinos Use Smell To Hack Your Brain – Cheddar Examines

How Casinos Use Smell To Hack Your Brain – Cheddar Examines

A small metal box is attached to
the ventilation system of almost all the casinos on the Las Vegas Street.
The boxes release vaporized oils into the air ducts,
where they’re swept through the system and spread through the casino floor.
Their purpose; to hack your memory.
This isn’t the plot of a ’60s Bond movie,
it’s real and it’s probably happened to you.
Before casinos catch us sniffing around,
make sure you click “SUBSCRIBE”. You’re already here.
In 1991, a man named Mark Peltier went to Las Vegas to talk
to the owners of one of the most famous casinos on the Street, “The Mirage”.
He showed them the sense that would make gamblers want to stay
longer and come back sooner and spend more money.
The Mirage was thrilled and installed a football sized box in their ventilation system.
It was shockingly expensive but The Mirage thought it was worth it.
Soon, other resorts began to follow suit.
Mark and his Company, AromaSys,
installed boxes in the Bellagio,
The Venetian, Mandalay Bay,
The Wynn, and The Encore and a lot more.
Each one smelled like the ideal version of their location.
The Bellagio smells of Northern Italy,
The Mirage smells Polynesian,
Mandalay Bay smells Southeast Asian.
The Wynn and The Encore,
both have very unique smells,
that Steve Wynn and Mark designed together.
“Mr. Wynn has extraordinary sensory ideas and knows exactly what he wants.
You may never smell anything like that in the world.”
The Venetian smell is called Seduction and apparently smells pretty musky.
“I actually think it’s turned up a little too strong but the management insists on it
being that way and actually kind of resented me offering my opinion.” Peltier said.
Peltier has a specific formula when he makes a scent for a new hotel.
Citrus is refreshing, floral and woody smells are relaxing,
herbaceous smells can be relaxing like lavender or energizing like peppermint.
Mark uses a combination of these smells to evoke moods and environments,
but that’s just the tip of the iceberg.
Before Mark and AromaSys,
casino fragrances were just used to cover up the smell of tobacco smoke.
But Mark changed the game.
He realized early on that scent was really important in selling anything.
But in 1991, we didn’t know the science behind why and now we do.
This is a really recent discovery.
The scientist who discovered all this got a Nobel Prize for it in 2004.
This is what the inside of our nose looks like.
Here at the back of the nose underneath the mucus layer,
is a strip of tissue called olfactory epithelium.
It has millions of sensory neurons that are each
keyed to receive only one or two types of odors.
Then they’re transmitted as odor in patterns to the brain,
where they’re organized to become smells.
These odor in patterns are sent to the olfactory bulb which is right here,
right next to the amygdala which regulates
emotion and the hippocampus which stores memory.
Visual, auditory and tactile data don’t go anywhere near
them which makes scent essentially their only trigger.
An important smell can create a flow state,
where one loses the normal sense of time and is
transported back to the time when they first smell that.

100 thoughts on “How Casinos Use Smell To Hack Your Brain – Cheddar Examines”

  1. Looks like the science is being pushed by the industry. Maybe it works on gullible people who are prone to gambling (a gullible behavior) but I don't think it would every make me put a coin into a rip off machine.

  2. I'm trying to say this as constructive criticism: I find this cadence of speech really distracting. Maybe edit out the pauses, or do a couple more takes?

  3. Wait did you suggest that vision and sounds don’t trigger memories? Because they aren’t located as close to the hippocampus? I’m not a neuroscientist but I don’t think that’s factual.

  4. It’s crazy how I went to Vegas for the first time today and I got this in my recommendation also went to the slot machines

  5. All I ever smelled at a casino was cigarette smoke! It was disgusting, even after they claimed that they segregated the smoking section from the non-smoking section.

  6. Mf casinos. The house always wins because everything is rigged in their favor rather than actual chance be the determining factor with winning.

  7. This reminded me to make "study hard" scent. Something I'd always smell while studying anything. Then I'd just sniff it when I need to remember what I studied.

  8. I went to a casino for lobster dinner with friends, the atmosphere of the third world peoples and the air of hell.

  9. Scents may sway my decisions elsewhere, but not in a casino.
    I know exactly what machines and tables i want to play on that increase my odds of winning, regardless of smell, sounds, or sight. Fact.

  10. No it hasn't happened to me because I'm not braindead. Want to multiply your income? Invest.

  11. I'm usually stuffing toilet paper into my nose to prevent the blackjack dealer watching my nose run from all the blow I'm doing… So if they toss a few keys into the vent, I'm there.

  12. Won't work on person with no smell sensory cells however ! It probably works on those people if you can't smell odors trust me after losing mine your much more observant as you use other senses much more than you ever did especially eyesight for possible gas fires and other dangerous things you watch crowds and their facial expressions when you lose a valuable sense such as smell or eyesight you compensate with the other senses god gave you . .pharah hormones smells to attract sex they use also she didn't mention! That's why casino are wicked and sin cities people they attract worst of people. Only if swamp gases would fill up those places would it clean them up .

  13. I heard that smelling something noticeable and good to you, for example mint, while studying for a test can help you remember the stuff you studied; since you smelled mint while studying, smelling it again can trigger your memory and make you recall certain facts. I never tried it before, but I might give it a shot now.

  14. It smells like your ready to step into my pawn shop and sell your gold for one more hand at black jack Place your bets no more bets please

  15. olfactory sensory nerves send the brain messages based on molecular identification, as the input. so, essentially, when you smell a fart, they're identifying molecules in your nose of ……

  16. it's a no-brainer if you hire someone with bad gas to fart at the penny slots they'll go to the Jack Black tables where there's a sweet smelling blackjack dealer genius

  17. They also pump oxygen into the buildings altering the makeup of the air vs what people have breathed all their lives…

  18. I don’t like being around crowds of people too long so I’m immune to much of the trickery. Al these brainwashing techniques never take hold because I’m usually at home with the tv off

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