Isleta parting ways with Hard Rock

Isleta parting ways with Hard Rock


THE CLERK WAS
NOT HURT.
AFTER MAKING
PERO LAS POLICíAS NO LO HAN
SUCH A HUGE
COBRADO PORQUE LA
INVESTIGACIóN NO ES TERMINADA.
DEAL ABOUT ITS
NO HICIERON DAñO AL OFICINISTA.
NEW NAME AND
NEW LOOK — THE
ISLETA CASINO IS
RESHUFFLING THE
DECK … AND
DISCARDING THE
HARD ROCK
BRAND.
NEWS 13’S
AMANDA
GOODMAN IS LIVE
AT THE HARD
ROCK AT ISLETA
WITH THE REASON
BEHIND THE SPLIT
— AMANDA..
NEWS 13 ES AMANDA GOODMAN ESTá
EN VIVO EN HARD ROCK EN ISLETA
CON LA RAZóN DETRáS DE LA
TRIBAL LEADERS
HENDIDURA
THOUGHT
AMANDA.
BRINGING ON THIS
BIG NAME BRAND
WOULD BRING IN
BIG MONEY HERE.
IT DIDN’T– SO
THEY’RE PARTING
WAYS.
AS GUITARS WERE
SMASHED ON
OPENING DAY TWO
AND A HALF YEARS
AGO…
CUANDO LAS GUITARRAS ERAN
SMASHED DURANTE EL DíA INICIAL
HOPES WERE
HACE 2 AñOS Y MEDIO.
HIGH THAT THE
RE-BRANDING OF
ISLETA HOTEL AND
CASINO AS THE
HARD ROCK
WOULD MEAN A
NICE BOOST IN
REVENUE.

… “we did not see the
LAS ESPERANZAS FUERON DROGADAS
QUE LA MARCACIóN DE RE DE
HOTEL DE ISLETA Y CASINO COMO
boost that I think we
HARD ROCK SIGNIFICARíA UNA
MEJORA AGRADABLE DE INGRESOS.
would have loved to
have seen.”
IN FACT SLOT
REVENUES ARE
ABOUT THE SAME
NO VIMOS LA MEJORA QUE PIENSO
NOW AS THEY
QUE HABRíAMOS QUERIDO HABER
BEFORE THE NAME
VISTO.
CHANGE–
THE DIFFERENCE
THOUGH — IS THAT
ISLETA PUBELO
HAS BEEN PAYING
A MILLION
DE HECHO LOS INGRESOS DE RANURA
DOLLARS A YEAR
SON SOBRE EL MISMO AHORA COMO
FOR THE HARD
ELLOS ANTES DEL CAMBIO DE
NOMBRE…
ROCK BRAND AND
EVERYTHING THAT
COMES WITH IT.
IT’S MONEY THE
PUEBLO NOW
THINKS COULD BE
BETTER SPENT.

ES EL DINERO QUE EL PUEBLO
AHORA PIENSA PODRíA SER MEJOR
GASTADO.
… “they made the
decision to terminate
the contract and move
forward with an Isleta
branded casino.”
TRIBAL LEADERS
ARE STILL
ELLOS TOMARON LA DECISIóN DE
TERMINARSE EL CONTRATO Y
SEGUIR CON UN ISLETA MARCó EL
WORKING OUT
CASINO.
WHEN THAT WILL
TAKE PLACE–
THE CEO OF THE
CASINO AND
HOTEL SAYS IT
COULD BE UP TO A
YEAR BEFORE
ALL TRACES OF
HARD ROCK–
FROM THE SIGNS
TO THE
MEMORABILIA —
ARE REMOVED.
EL DIRECTOR GENERAL DEL CASINO
Y HOTEL DICE QUE PODRíA SER

HASTA UN AñO ANTES DE TODOS
LOS RASTROS DE HARD ROCK …
DE LOS SIGNOS A LOS RECUERDOS
… “the timing of it all
has to be negotiated.”
IN THE MEANTIME
SHE SAYS THEY’RE
MOVING FORWARD
WITH PLANS TO
GET BACK TO
THEIR ROOTS AS A
TRIBAL CASINO.
A MOVE PRIMARLY
MOTIVATED BY
CUSTOMER INPUT.

MIENTRAS TANTO ELLA DICE QUE
ELLOS SIGUEN CON PROYECTOS DE
REGRESAR A SUS RAíCES COMO UN
CASINO TRIBAL.
UN MOVIMIENTO ARLY REMILGADO
… “our guests.. the
MOTIVADO POR EL CLIENTE
feedback has been, we
INTRODUCIDO
loved Isleta we really
loved Isleta so we’re
going to try and
integrate that back in
but with a different
flare and style.”
THE CEO SAYS
THERE IS NO BAD
BLOOD AND THAT
LA REACCIóN HA SIDO, QUISIMOS
ISLETA QUISIMOS ISLETA
ENTONCES VAMOS A INTENTAR E
INTEGRAR AQUELLA ESPALDA EN.
PERO CON UNA LLAMARADA
THE SPLIT IS
DIFERENTE Y ESTILO.
EL DIRECTOR GENERAL DICE QUE NO
REALLY AMICABLE
HAY NINGUNA MALA LECHE Y ESTO
ADDING THAT
PUEBLO LEADERS
FELT IT WAS JUST
TIME TO TRY
SOMETHING NEW
TO STAY
COMPETITIVE. …
… “In gaming today
you have to keep
growing and
changing or you
die… so you try
EN EL JUEGO HOY UD. TIENE QUE
SEGUIR CRECIENDO Y CAMBIAR O
something it didn’t
USTED MUERE.
work, you try
something else and
hopefully you find
that one thing that
works.”
NOW AS FOR THE
NEW NAME AND
LOOK — WELL THE
AHORA EN CUANTO AL NUEVO NOMBRE
CEO IS KEEPING
Y MIRADA
THAT UNDER
WRAPS FOR NOW.
BIEN EL DIRECTOR GENERAL
MANTIENE ESTO BAJO ABRIGOS POR
BUT YOU CAN
EL MOMENTO.
EXPECT TO START
SEEING SOME
CHANGES LIKE
THESE SIGNS AND
GUITARS COMING
DOWN IN THE NEXT
FEW MONTHS.
BACK TO YOU.
OKAY AMANDA.
ISLETA NEEDS TO
AMANDA. DE OK .
BOOST ITS TAKE —
YOU’LL
ISLETA TIENE QUE MEJORAR SU
REMEMBER THE
TOMAR
PUEBLO SPENT A
HUNDRED MILLION
DOLLARS TO
BUILD ITS HOTEL
AND CASINO FIVE
YEARS AGO.
AS FOR THE HARD
ROCK PAVILLION
ON MESA DEL
SOL…. ISLETA
PAYS FOR THOSE
NAMING RIGHTS.
THE PAVILLION
ISLETA PAGA AQUELLOS DERECHOS
DE NOMBRAMIENTO.
WILL EVENTUALLY
GET A NEW NAME
TOO.
PAVILLION CONSEGUIRá FINALMENTE

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