Pioneering new invention grabs the Dragons’ attention! | Dragons’ Den – BBC

Pioneering new invention grabs the Dragons’ attention! | Dragons’ Den – BBC

Next into the den is Sussex based serial inventor
Stephen ransom I
Sit down and look at what problems are in an industry and then try and solve it with technology. I
Hope that they see the quality and thought has gone into the product
Hello dragons, my name is Steven ransom
And I’m here today to ask you for a ninety thousand pound investment
In return for a 20% share in our business brighter bikes
The brighter bike indicating system is a wireless
indicating and braking system that fits easily onto any
handlebars onto any helmet
Seat post or any backpack the cyclists come now for the first time
indicate, right
Indicate left and break
We have a patent on the key aspects of the design and we have an EU design patent pending
We are looking for a dragon or Dragons to help us bring this system to a potentially worldwide market
Thank you for listening. And would you like to see the product?
And indicating and brake light system for bicycles but your helmet on yeah, yes is the offering from Stephen ransom
Who’s looking for 90,000 pounds in return for a 20% share of his business
Tej Levani wants to know more about Stephens Eureka moment
Hi Stephen, I’d like to find out about
Your background. How did you come about this invention? And what did you did before? Okay
My business life soft in 2004. I was following a truck
That was having real difficulty in reversing into some factory gates
and I asked the driver if he had any aid to help him reverse and
he said the guy who invents something for me for that is going to be a bleep bleep bleep millionaire and
That gave me the idea to begin a business
installing cameras and
Proximity sensors into large trucks and as you become a millionaire
Not yet now
This business here grew out of that
Are you the only company doing?
Indicator lights for cycles. Well a lot of the systems out there they haven’t thought about
Handlebar. Oh, right. There isn’t one single indicating system that has a little button on each side
So existing systems don’t have the indicator buttons on the handlebars what you’re saying? No, there’s nothing out there on the market
That does what this system does to the same degree of simplicity and high visibility
So manufacturing price
63 pounds at the moment because we are we are manufacturing in the UK selling price 145 pounds
The price of Stephens product has set alarm bells ringing in the den and
Retail magnate touka Suleiman is concerned that persuading ordinary cyclists to buy it could be an uphill struggle
Steve what? I’m trying to get my head around because I think if you said to me we’re selling it for 69 pounds
That then gives you a product but you can go out to the market. Yes and selling volume or even online
This is just one arm of the business that we see because another huge market that is developing is called last mile
Which is where supermarkets looking to use a cargo bikes in order to make their last mile deliveries
We want to be first in the market in a potentially very large indicating and breaking market for cycles
So, what are you predicting that you’ll sell then a new one with my investment we want to sell
thousand units
But then we would hope with those thousand that have gone out to all the key decision makers traction has been drawn from our website
We would hope to sell 10,000 in the second year. That’s what we’re hoping for
I’m struggling to get convinced about the demand for this product and
I feel like we’re grasping its potential sales figures for the future
when we talk about year one having a thousand units out with employers and then going tenfold I
Would call that fanciful projections
my experience in the other business that we have is that proven technology usually
drives legislation
Already in Holland. It is obligatory for faster electric bikes to have breaking lights
Well if you’re waiting for legislation to make a sales push for you
I wouldn’t devour you. If you need to create a product that there’s a real demand for
You’re a great inventor
But I’m not sure we’ve hit quite upon the one that’s really going to make us Millions
Wish you all the best but I’m out. Okay
Letdown for Stephen as the cashpoint queen punctures his hopes of investment
Will Deborah Medan get things back on track?
I actually think legislation is the driver
As soon as people sniff
legislation on the horizon
That’s when the marketplace starts holding up already in the Netherlands those indicators and brakes are put on the rear
Either on the rear mudguard or on the seat post and so this will mirror that exactly
That could be an issue that even couldn’t it
because if that’s legislation
Every bike manufacturer will incorporate that into their bike as standard so we could go down the next 12 months developing the product
Yes, but actually in two years your product becomes obsolete
We don’t let that faze us
Five or six years ago when we were in the camera industry. He would say that market hardly existed, but now
Nearly every truck comes with camera systems and sensor technology
We want to be known as the people who can solve bicycle indicating and I mean Steven look you’re your biggest threat really is
legislation I believe
When that does happen bike manufactures are definitely going to go straight to us developing their own systems on the bike
Which means you may struggle?
So on that basis, I’m gonna have to say I’m out
Do you mentioned about your other company you must have some big customers? Yeah we do. Um, so who would they be
Well, our first customer was fantastic was Tesco. Oh, right, okay
Sainsbury’s we supply cameras and screens to science berries, we also
supply Stobart and
Last year as a business, we turned over 1.4 million and we had a net profit of three hundred ninety five thousand
So Stephen you’ve come for an investment for a business that doesn’t exist
You’ve invented a product that still unproven because you have made any no
So for ninety thousand, could I invest in your main business and include this in it?
Don’t even go to the wall on that one
Yes is the answer good
The entrepreneurs willingness to offer up a slice of his already
successful business as part of any investment has whetted Tuco Suleiman’s appetite for a deal and
Deborah Medan seems impressed by Stephens business achievement to date
You have actually got a track record of a good nose I call it. Thank you
And I’ve got a good nose. Oh, you know, it’s just that thing that there’s something here
And actually
Once you’re part of a field you can actually start driving the legislation
That to me is the big piece of work here that says actually we can be part of this
Which I find quite exciting
So I’m going to make you an offer it is for the whole company
And I will recognize the fact that you’ve got a business. It’s already making a profit of four hundred thousand pounds
It wouldn’t be right of me to ask for 20% of that business
I’m going to do a very unusual things
In the door for you ninety thousand pounds but
I want 15% lower than the percentage you’ve asked for, but I want it for the whole business
Okay, thank you, I don’t know what to say
On offer all of the money in return for 15% of his entire business
Stephen may be at a loss for words, but Peter Jones, most definitely isn’t
Stephen I really like the product. Thank you. The other thing is I actually really like your other business. I
Think there’s real innovation to come actually and there’s a huge market potential really exciting marketing
And it really doesn’t surprise me that miss Medan has stepped in straightaway because she sees the bigger opportunity. I
Was almost hoping that she would say a slightly larger percentage
But she didn’t
So Steven, I’m gonna offer you all of the money
For your whole business
For 15% so the same is Debra. Yeah, it’s funny that
The race is on to clinch the deal with Peter Jones in tandem with Deborah maidens earlier offer
Is touka Suleiman preparing to make a sprint finish of his own
I’m gonna make you an offer but I’m gonna make it a different way. I
Don’t want to feel that you’ve come into the den and I’m taking advantage of getting to your other business
So I’m gonna offer you all of the money
But I only want 10% of your main business
And I want this to be a separate business, but I want 40% of that because I’m gonna add a lot of value for this
So 10% of the main business and 40% of this. Yes
Three competing offers are now on the table two identical
90,000 pounds for 15% of the whole business and one very different
The time has come for Stephen to signal his intentions
I’ve read all of your backgrounds
And I would love to say I’d love to take all three of you
But the two people most prominent in my mind or a piece when Deborah
Please don’t take that the wrong way Tucar
Steve I guess on that basis. You don’t really want me investing your business. I’m out
Well, it would be wrong to say that Tucca . yep concentrate on us .cuz that’s fine concentrate on us
Well, then would you two be able to work together ?
I Would be happy to offer you half of the money
For seven and a half percent of the whole piece. Yes
And I’d be happy to offer you half of the money for several a half percent
I’d be delighted to go ahead
Firstly I think you made an excellent choice there
Success for Stephen who rides away with to business pacesetters and
That small matter of 90,000 pounds tucked safely in his saddlebags
I’ve been on a roller coaster and just elated can’t quite believe it
I’m surprised thought there’s no way we’re gonna get it
Hopefully that makes you feel better
It’s real this happened
I’ve got two investors

100 thoughts on “Pioneering new invention grabs the Dragons’ attention! | Dragons’ Den – BBC”

  1. Dragons den producers: "Congratulations Jenny we would like to offer you a contract for next seaso…"

    Jenny: "sorry to interrupt you but I'm out"

  2. Bicycle indicators can be bought on eBay as low as $ 8.00 from Hong Kong. The more advanced indicators like his product, for only $ 30.00
    If legalised bicycle manufacturers , will bulk buy from Chinese manufacturers…. Dragon Den should Google any product or service being offered on the show. Could save them a failed investment… cheers 🍻

  3. If this or any other inventor can produce a trailer for cycles to incorporate this devise. Then local deliveries could become more cost effective and green.

  4. People keep making Jenny being out jokes, like a bunch of parrots, I guess. But I'd rather the narrator be out.

  5. and the indicators there was a handlebar switch and system for sale then, but i made mine from a flasher unit and 2 way togle switch on handlebars

  6. I didn't much like the product: the last bike I bought cost less than this system; I don't need a brake light (solid red light will do) and if you want to indicate to drivers, why not put a luminous triangle on the back of your gloves and hold your arm out to indicate? (you can have that idea for nothing).
    it made me laugh that Jenny was out before "the company" was mentioned; I doubt any of them would have invested in that product; but 15% of a company with a net turnover of £385K is taking advantage of the inventor. The fake claims of generosity, while they are basically ripping someone off is hard to watch; it's the reverse camera on lorries that has a future; (although that's fitted as standard on some makes of cars), but paying 55K a year for a 90K investment is daylight robbery, considering he already sells to a couple of big retailers … still he seemed happy. My advice, don't drink the coffee they offer on Dragons Den; they must be putting something in it.

  7. 2:33 Tej looks like he's just had a bad haircut and says 'Okay' because he's too awkward to say it's terrible…

  8. This guy's an idiot. He just handed those 2 dragons a proven 66% return on their money without having to do anything.

  9. They don’t give a Shit about the product they just want to take money from his other business 😂😂😂😂

  10. How much they cost to make £69 but that's because We are manufacturing in the uk. personally this means its quality built and wont break in 10minutes and pound store wont be selling them

  11. Forgive my naivete but if he has £385,000 net profit in his main business why can't he apply some of that to funding his bike indicator venture? Why is he giving away 15% of his equity?

  12. When Jenny actually decides she will invest, no one wants her as a dragon! So why even have her on the show?

  13. Jenny would be a great wife. Example:
    Me: Honey, you're mom's coming for a visit
    Jenny: I'm out
    Me: Jenny, could we get a new couch?
    Jenny: I'm out
    Me: Sugar bun, you're pregnant
    Jenny: I'm out

  14. There may not be anything like it on the market, but there certainly has been in the past (with the possible exception of the lever-based brake light). It's just that the other products all failed. There is also an accelerometer-based brake light that is much cheaper.

  15. If legislation comes in for such products, bike sales will go into free-fall, killing the market anyway. Would children's bikes be included? There's a reason this has rarely been done (Switzerland, Malaysia) and is always reversed after a few years.

  16. She has no foresight. Why wait for legislation then build it. Build it and be ready same day the legislation comes out.

  17. I really want to go in there with no props. Just ask for 25k and a plane ticket to Columbia and return.

  18. Tucca cracks me up when this happens bless him. Its not the first time he's removed his offer rather than deal with rejection.

  19. In the beginning, god created the heavens and the earth, and saw that it was good. Shortly after that, Jenny was out.

  20. Have u noticed whenever jenny's out, the bbc always show us jenny folding away her notepad and putting it down lol they know she winds us all up so they edit it on purpose this way, to cater to our 'jenny I'm out' cult lol

  21. If he has the patent and ownership of the technology and the idea then if legislation kicks in wouldn’t he just receive royalties every time a bicycle is made? Sit back and make money for doing nothing 😂 Or am I missing something here?

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