Planned Yuba County Casino Adds One More To Crowded Competition

Planned Yuba County Casino Adds One More To Crowded Competition


VERY HEAVY TRAFFIC OUT HERE. BACK TO YOU. JAMES TAYLOR WITH THIS BREAKING NEWS. A BIG NAME CASINO IS MAKING WAVES IN YUBA COUNTY TONIGHT, AS NEIGHBORS PREPARE FOR THE MULTIMILLION DOLLAR PROJECT TO GO UP. I AM ACTUALLY EXCITED. HARD ROCK HOTEL AND CASINO IS BEING BUILT NORTH OF THE TOYOTA AMPHITHEATER BETWEEN HIGHWAY 70 AND HIGHWAY 65. SHIRIN RAJAEE SHOWS US HOW IT WILL IMPACT THE REGION AND WHETHER OR NOT IT WILL PUT PRESSURE ON THE MAIN — ON THE AREAS MAJOR TRIBAL CASINOS. WE HAVE BEEN WAITING A LONG TIME. I’M EXCITED BECAUSE IT’S GOING TO CREATE A LOT OF JOBS. Reporter: PRELIMINARY SITE WORK IS UNDERWAY. THERE IS GOING TO BE FOOT TRAFFIC, WHICH WE ARE NOT USED TO, BUT I THINK IT’S EXCITING. Reporter: THE HARD ROCK FIRE MOUNTAIN CASINO PROJECT SITS ON 40 ACRES OF TRIBAL LAND OWNED BY ENTERPRISE RANCHERIA IN A YUBA COUNTY AREA ZONED FOR SPORTS AND ENTERTAINMENT. THE TRIBE, NOW PARTNERING WITH THE HARD ROCK CHAIN. THIS PROJECT WILL BRING LOTS OF GOOD QUALITY, HIGH-PAYING JOBS. Reporter: ACCORDING TO THE ECONOMIC DEVELOPMENT CORPORATION, MORE THAN 4000 JOBS ARE EXPECTED TO BE BROUGHT TO THE REGION, WITH OVER $225 MILLION IN ANNUAL REVENUE. THE FACT THAT IT’S A HARD ROCK CASINO AND HOTEL CAR REALLY PUTS IT OVER THE TOP. Reporter: THE REGION ALREADY HAS A CROWDED GAMBLING MARKET WITH COLUSA CASINO JUST 45 MINUTES AWAY, ELK GROVE GEARING UP FOR ITS MASSIVE CASINO PROJECT, AND TO THE SOUTH OF THE FUTURE HARD ROCK, JUST 25 MINUTES AWAY THUNDER VALLEY CASINO. THUNDER VALLEY IS GREAT BUT IT’S HARD ROCK. THAT’S A BIG DEAL. Reporter: THAT BEGS THE QUESTION, WILL THE PROJECT PUT PRESSURE ON MAJOR TRIBAL CASINOS? THUNDER VALLEY FOLKS DON’T SEEM RATTLED. WE DON’T BELIEVE THAT THIS CASINO WILL HAVE ANY MEASURABLE EFFECT GIVEN ITS ISOLATED LOCATION. THUNDER VALLEY CASINO RESORT IS THE DOMINANT CASINO IN THE REGION. Reporter: BUT WITH THE CASINO SO CLOSE TO THE TOYOTA AMBER THEATER, SOME RESIDENTS HAVE CONCERNS. THE TRAFFIC. WE GET SO MUCH TRAFFIC FROM THE CONCERTS. IT’S A 170-ROOM HOTEL WITH A BAR, GIFT SHOPS AND GAMING.

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