Step inside the Hard Rock vault

Step inside the Hard Rock vault


NEW PLANS WITH FEWER APARTMENTS.
TONIGHT A WESH 2 NEWS
EXCLUSIVE GIVES YOU AN UP CLOSE
GLIMPSE IS INTO A PLACE FEW SEE.
THE ORLANDO BASED HUB FOR THE
TENS OF THOUSANDS OF
ROCK ‘N ROLL TREASURES IN THE
HARD ROCK COLLECTION.
WESH 2’S BOB KEALING INTRODUCES
US TO THE PEOPLE WHO COLLECT,
CARE FOR AND DISPLAY ONE OF A
KIND TREASURES IN MUSIC HISTORY.
THANK YOU.
♪[ music ]♪
IS THERE ANYTHING LIKE THIS
IN THE WORLD?
NOPE.
THIS IS IT.
THIS ORLANDO WAREHOUSE, WE’VE
BEEN ASKED NOT TO TELL YOU
EXACTLY WHERE, IS THE HUB FOR
80,000 PIECES OF ROCK ‘N ROLL
MEMORABILIA IN HARD ROCK’S
COLLECTION.
HE’LL CLEAN THE FRONT, THE
BACK.
MAKE SURE IT’S RESTRUNG
CORRECTLY.
THEN GET IT READY FOR FRAMING.
DIRECTOR OF MEMORABILIA JERRY
OVERSEES THE ACQUISITION AND
RESTORATION OF PIECES IN THIS
ALWAYS CIRCULATING COLLECTION
BEFORE THEY’RE PACKED AND SENT
OFF TO ONE OF HARD ROCK’S 175
LOCATIONS IN MORE THAN 50
COUNTRIES.
I WOULD SAY WE HAVE PROBABLY
TEN TO 11,000 GUITARS.
DO YOU HAVE A FAVORITE?
BOB MARLEY, GILL 12 STRING
WHICH WE’VE GOT IN THE OTHER
ROOM OVER HERE.
IN THIS GLASSED OFF ROOM
MICHAEL JACKSON’S JACKET.
JANICE JOPLIN’S CAPE.
I HAVE SEEN GROWN MEN REDUCED
TO TEARS BY THIS GUITAR.
THIS BOX TEARDROP GUITAR
PLAYED ON THE ED SULLIVAN SHOW
BY BRIAN JOENLS.
HE TALKS ABOUT WHEN HE FIRST
MET PHIL WITH THE BEETLES.
A RESTORED LETTER WRITTEN BY
PHIL SPECTOR BY JOHN LONE.
HARD ROCK ALSO OWNS LEONARD’S
SONG LYRICS WRITTEN.
THE HANDWRITTEN STUFF IS
REALLY SPECIAL.
THIS OFFICE CHAIR WAS ONCE A
CHRISTMAS RAFFLE GIFT.
THE CUSHION SIGNED BY ALL FOUR
BEATLES.
IT’S LIKE VISITING A GREAT
MUSEUM.
WHILE THIS MATERIAL MAY
RESEMBLE A GIANT GARAGE SALE,
MUSIC JOURNALIST JIM CARLTON WHO
IS HERE WRITING AN ARTICLE ON IT
POINTS OUT NOTHING IN THIS
COLLECTION IS EVER SOLD.
THEY NEVER LIQUIDATE OR SELL
THEIR INSTRUMENTS.
THEY ARE TAKING CARE OF THIS.
AND SO IT’S THE ACQUISITION, THE
REPAIR, AND THE DISTRIBUTION.
IT ALL STARTED BACK IN THE
1970s WHEN MUSICIAN ERIC CLAPTON
DONATED HIS GUITAR TO THE
ORIGINAL HARD ROCK CAFE IN
LONDON TO MARK HIS SPOT AT THE
BAR.
NOW THIS MASSIVE COLLECTION MUST
BE INVENTORIED ON THE SAME
SOFTWARE USED BY MUSEUMS
WORLDWIDE.
WHAT WE BASICALLY SAY IS THE
COLLECTION IS PRICELESS.
A VISUAL HISTORY OF
ROCK ‘N ROLL.
A CELEBRATION OF THOSE WHO WROTE
THE SOUND TRACK OF ALL OF OUR
LIVES.
♪ ( music ) ♪

3 thoughts on “Step inside the Hard Rock vault”

  1. I think it's sad that the guitars will never see a stage agein and never be played :/
    It's just sad to keep an instrument like that "locked up" that way :/
    But hey! That's just my thoughts about it
    Would be fun to see the entire collection tho 🙂

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