Sam’s left a teaching career to set
up a company that’s already having
quite an effect on his clientele.
So, we’ve had a couple of people
We’ve had a couple of people pass
out every now and again.
Yeah, it’s not conventional.
Sam is hoping the five Dragons have
settled stomachs and appetites to
invest. I think their first
impressions may be a bit shocked.
Oh, my God. God.
Oh, dear. Is this the solution to
Hopefully they’re not too put off by
I just hope this guy’s name isn’t
SHE MAKES HANNIBAL LECTER SLURP
Hello, Dragons. My name is Sam Piri,
and I’m here today to ask for
£90,000 in return for 5% of my
the ITAE Group. The ITAE Group
started its journey back in 2015
when I was a secondary school
and we’re now operating across
colleges and universities throughout
In terms of what we see here, this
one of our trademarked concepts and
he allows us to deliver anatomy and
physiology training to nurses and
So, for example, here we have the
It’s quite good in the sense that it
allows health care practitioners to
be able to really contextualise and
to see the organs in situ, which is
something they don’t usually get as
part of their routine training.
I’m just going to remove the heart
specimen so we can see what
a surgeon may do during a routine
Can I just check, are they real
OK, so, all of the specimens that we
use are harvested from pig
No animals are raised specifically
for our events, so normally this
be incinerated as a waste product,
so we add value to that and stop it
just going to landfill. And with
hopefully we can start looking to
get into America and also into
Europe, so if you’d like to come up
and have a look little bit closer at
some of the specimens, and then
I’d be happy to take any
An anatomical pitch from secondary
school teacher turned entrepreneur
Actually, that turns my stomach.
I can’t do that. No? Can’t do it.
It’s the smell.
Have you got a sick bucket
somewhere, just in case?
Sam’s bringing physiology classes to
using synthetic bodies and
real animal organs.
You can see the
stomach, the liver…
That’s everything from brain to
He’s asking for a £90,000 cash
injection in return
for a 5% stake in his
body research enterprise.
Heart rate? Beep, beep.
If you pop your gloves into the
there’s some hand gel on that shelf.
Fresh from his first open-heart
Peter Jones now wants to dissect the
Well, thank you for that. Thank you.
It’s incredibly educational.
I want to check from what you’ve
said, though, whether this is a
Yeah. So, how does the business
Where does your income come from?
OK, we have three flagship projects
that we operate.
We have what are called direct
bookings, where institutions book
events direct with us.
charge for that, on average,
is around about £2,000 for a one-day
experience, and that’s for around
between 60-100 students.
We then have what we call our
so we market the events to the
general public and to health care
practitioners and to university
Those events tends to be for 115
capacity and they will raise around
about £15,000 in turnover per
How much did you say? £15,000 per
15,000. Yeah. That’s huge.
We then have the Anatomy Lab Live.
That £89 a ticket for the evening.
That includes a two-course meal
and dinner and dissection, so they
get to dissect the head,
the brain and they practice surgery.
I just can’t imagine me going home
“We’re going to go out for dinner,”
and she’s going to go,
“Oh, that’s great, darling. Yeah,
And then we end up…
..somewhere for dinner where some
body is being dissected.
The dinner and dissection has been
really well received.
I mean, we get…
Every venue has sold out across the
150 tickets. But that’s…
Am I just on my own here? It feels
kind of weird.
Actually, I agree, because today
people want experiences.
It’s all about experiences. Younger
generation want to feel and do
different things and something like
this, although crazy as it may seem,
it’s an experience you can talk
And say you’ve done. But who’s your
So 80% of the audience are health
care practitioners in general.
You don’t get cannibals turning up
No. We’ve not had any vampires, no.
Does anyone leave? We’ve had a
couple of people that have said
it’s too much for them. Apart from
that, it’s just very well received.
Sam’s pungent but profitable
business has captured the attention
of the Dragons. Health care tycoon
Tej Lalvani wants to take a scalpel
to the scalability of the business.
How many events can you run a year?
So, at the moment, we probably have
around about 200 what we call
days. We hope get that up to around
about 330 active days in the next
financial year. But you could scale
up substantially more than that if
you wanted to?
Yeah, yeah. Can I ask you about the
Have you got any competitors there?
As far as I’m aware, I can’t see
anybody doing that in the States
and this is kind of why I want to
move quite quickly in terms of
product out there. Actually, I
because what I think is, you need to
grow quickly, because you’ve got a
You need to be everywhere. Yeah. In
but I think internationally, as
A standout product in an untapped
two things that have pricked up the
ears of Tej Lalvani.
But Touker Suleyman wants to flesh
out the entrepreneur’s motives for
entering the Den.
I’m trying to work out, what does
Sam want from me?
He wants you to donate your body for
He wants to cut you open. I could do
that, I could do that.
What I’m asking myself is what value
can I add to your business
that would encourage me to invest in
I think, basically, in terms of
planning and executing this…
I was a teacher.
I have developed business skills,
because I come from a family that
got businesses… Get to the point.
So just… If you’ve got access to
contacts, in a sense, guidance.
Right, contacts. So, what sort of
contacts would you want from me?
Press and media contacts in the
anything to make audiences in the
States purchase tickets.
In terms of contacts, I mean, as you
know, I run a vitamin company,
a health care company. Yeah.
We’ve got direct connections with
over hundreds of thousands of
worldwide, so what you need is to be
plugged into that network, as soon
And I believe I’m that partner to
So, I’m going to give you an offer.
I do believe you’re going to need
more than £90,000.
So what I’m willing to do is offer
But I want 25% of your company.
Tej Lalvani makes an early play for
offering up all of his medical
connections and some extra cash,
but asking for a fivefold increase
in equity in return.
With one offer already on the table,
Jenny Campbell is ready to give her
view on the medical business.
Sam, for me, you don’t need to do
any more in terms of, “Is this an
this is an investable business.
You are fabulous.
So for me, it’s then about what
value could I add to that?
And much as I would like to be part
I feel that there is a better Dragon
in the room who is already in health
and wellbeing, so, with regret but
with my best wishes, I’m out.
You are very investable.
And this is great,
however, I can’t see how I can add
that much value in your business.
But you have a great business.
Unfortunately, I’m not going to
invest today and I’m out.
A double Dragon dropout
means Tej Lalvani’s position
is significantly strengthened.
But Deborah Meaden isn’t ready to
throw in the surgical towel just
Well, I think our Dragons have
turned into pussycats because…
Because if I really like something,
I’m going to go for it.
It is fair to say, of course,
I won’t pretend that I’ve got the
contacts directly into the
health industry that Tej has, but I
don’t think that’s all you need.
I think, certainly in terms of
quickly taking them internationally,
I can absolutely add value on that.
It’s a well-trodden path for me.
So, I am going to make you an offer.
And I’m going to offer you all of
..for 15% of the business.
Thank you, Deborah.
Deborah Meaden sniffs out a business
with potential and makes her move.
Will Peter Jones want to join the
I understand what you’re doing.
It’s very much focused on events.
Yeah. And from my perspective,
you need to have somebody who has
experience with events and managing
those events. And, obviously,
I’m lucky enough to have been
with a couple of businesses that do
that extremely well.
So I kind of understand this market
of where you need to go.
I’m interested and I’m going to make
you an offer.
So I’m going to offer you all of the
..in return for 20% of the business.
Right, OK. That puts me in a
Sam, while you’re thinking about
I actually entirely disagree with
Peter’s school of thought.
I think that, you know, if you want
to run a circus, and entertainment,
maybe that’s the route, but having
that network where you have access
to the top doctors internationally
is key for you.
I don’t know in what way that
disagrees with me.
Well, because we’re talking about
medical colleges, hospitals,
we’re talking about having the
connection to the right doctors and
I believe, could be what could
accelerate your business.
Can I ask if any of the three of you
would be interested in doing
..percent-wise? Sam, look, I mean,
this is my area.
Yeah. I don’t think you need another
I’ve just launched in America
another 7,000 stores nationally.
I believe that if you want to grow,
I’m your guy.
For me, I’m happy, you know, if I
had 10% for half the money.
And Deborah had 10%.
Me, too. Yeah.
Then you have got two for the price
Yes, you know, Peter and Deborah can
but sometimes more Dragons dilute
Just so you know, no-one complains
of Peter or I diluting focus, do
Just give me a moment.
Sam now has two offers to consider.
Tej Lalvani is asking for 25% of the
company in return
for all his health care
connections, plus some extra cash…
..whilst Peter Jones and Deborah
Meaden are happy to partner up for a
slightly smaller 20%.
Both deals mean giving up a sizeable
stake in the business.
But Sam isn’t done negotiating yet.
OK, after consideration, would you
That’s a nice try.
For me, that’s a no.
25% is my final offer, so I’m going
to stick to that.
I would personally be willing to
invest half the money for 10%,
but when my funds are repaid, I drop
but it would have to be that Deborah
would accept the same.
OK. I’d be happy with that.
I’d like to accept your offer, Peter
I’m sorry, Tej. Excellent! Right,
Well done. Well done, well done,
Thank you. Really good.
Didn’t see that coming.
The entrepreneur exits the Den with
a tag team
of the two longest-serving Dragons
and £90,000 in the
business bank account.
I was shaking inside at one point.
My palms are sweaty, but held my
nerve, stood my ground like you do
made a deal and hopefully great
things will start to happen.
Your whole brand is about keeping
people alive, not dissecting them.
Well, yeah… If you had lowered
your stake to the same level
as Deborah and Peter… He still
wouldn’t have got the investment.
He might have had a chance!
But, Tej, I appreciate you trying.
That was great.