The Dragons battle over a surprising investment – Dragons’ Den

The Dragons battle over a surprising investment – Dragons’ Den

Sam’s left a teaching career to set
up a company that’s already having
quite an effect on his clientele.
So, we’ve had a couple of people
We’ve had a couple of people pass
out every now and again.
Yeah, it’s not conventional.
Sam is hoping the five Dragons have
settled stomachs and appetites to
invest. I think their first
impressions may be a bit shocked.
Oh, my God. God.
Oh, dear. Is this the solution to
everlasting life?
Hopefully they’re not too put off by
the smell.
I just hope this guy’s name isn’t
Hello, Dragons. My name is Sam Piri,
and I’m here today to ask for
£90,000 in return for 5% of my
the ITAE Group. The ITAE Group
started its journey back in 2015
when I was a secondary school
and we’re now operating across
schools, hospitals,
colleges and universities throughout
the UK.
In terms of what we see here, this
is Vivit,
one of our trademarked concepts and
he allows us to deliver anatomy and
physiology training to nurses and
like disciplines.
So, for example, here we have the
thoracic cavity.
It’s quite good in the sense that it
allows health care practitioners to
be able to really contextualise and
to see the organs in situ, which is
something they don’t usually get as
part of their routine training.
I’m just going to remove the heart
specimen so we can see what
a surgeon may do during a routine
Can I just check, are they real
OK, so, all of the specimens that we
use are harvested from pig
No animals are raised specifically
for our events, so normally this
be incinerated as a waste product,
so we add value to that and stop it
just going to landfill. And with
your investment,
hopefully we can start looking to
get into America and also into
Europe, so if you’d like to come up
and have a look little bit closer at
some of the specimens, and then
after that
I’d be happy to take any
An anatomical pitch from secondary
school teacher turned entrepreneur
Sam Piri.
Ooh, God.
Actually, that turns my stomach.
I can’t do that. No? Can’t do it.
It’s the smell.
Have you got a sick bucket
somewhere, just in case?
Sam’s bringing physiology classes to
using synthetic bodies and
real animal organs.
You can see the
stomach, the liver…
That’s everything from brain to
He’s asking for a £90,000 cash
injection in return
for a 5% stake in his
body research enterprise.
Heart rate? Beep, beep.
If you pop your gloves into the
other bucket,
there’s some hand gel on that shelf.
Fresh from his first open-heart
Peter Jones now wants to dissect the
Well, thank you for that. Thank you.
It’s incredibly educational.
I want to check from what you’ve
said, though, whether this is a
Yeah. So, how does the business
Where does your income come from?
OK, we have three flagship projects
that we operate.
We have what are called direct
bookings, where institutions book
events direct with us.
The typical
charge for that, on average,
is around about £2,000 for a one-day
experience, and that’s for around
between 60-100 students.
We then have what we call our
ticketed approach,
so we market the events to the
general public and to health care
practitioners and to university
Those events tends to be for 115
capacity and they will raise around
about £15,000 in turnover per
one-day event.
How much did you say? £15,000 per
one-day event.
15,000. Yeah. That’s huge.
We then have the Anatomy Lab Live.
That £89 a ticket for the evening.
That includes a two-course meal
and dinner and dissection, so they
get to dissect the head,
the brain and they practice surgery.
I just can’t imagine me going home
to say,
“We’re going to go out for dinner,”
and she’s going to go,
“Oh, that’s great, darling. Yeah,
And then we end up…
..somewhere for dinner where some
body is being dissected.
The dinner and dissection has been
really well received.
I mean, we get…
Every venue has sold out across the
150 tickets. But that’s…
Am I just on my own here? It feels
kind of weird.
Actually, I agree, because today
people want experiences.
It’s all about experiences. Younger
generation want to feel and do
different things and something like
this, although crazy as it may seem,
it’s an experience you can talk
about, right?
And say you’ve done. But who’s your
So 80% of the audience are health
care practitioners in general.
You don’t get cannibals turning up
your events?
Erm… Vampires?
No. We’ve not had any vampires, no.
Does anyone leave? We’ve had a
couple of people that have said
it’s too much for them. Apart from
that, it’s just very well received.
Sam’s pungent but profitable
business has captured the attention
of the Dragons. Health care tycoon
Tej Lalvani wants to take a scalpel
to the scalability of the business.
How many events can you run a year?
So, at the moment, we probably have
around about 200 what we call
days. We hope get that up to around
about 330 active days in the next
financial year. But you could scale
up substantially more than that if
you wanted to?
Yeah, yeah. Can I ask you about the
Have you got any competitors there?
As far as I’m aware, I can’t see
anybody doing that in the States
and this is kind of why I want to
move quite quickly in terms of
getting this
product out there. Actually, I
because what I think is, you need to
grow quickly, because you’ve got a
unique idea.
You need to be everywhere. Yeah. In
the UK,
but I think internationally, as
A standout product in an untapped
market –
two things that have pricked up the
ears of Tej Lalvani.
But Touker Suleyman wants to flesh
out the entrepreneur’s motives for
entering the Den.
I’m trying to work out, what does
Sam want from me?
He wants you to donate your body for
He wants to cut you open. I could do
that, I could do that.
What I’m asking myself is what value
can I add to your business
that would encourage me to invest in
I think, basically, in terms of
planning and executing this…
I was a teacher.
I have developed business skills,
because I come from a family that
got businesses… Get to the point.
So just… If you’ve got access to
contacts, in a sense, guidance.
Right, contacts. So, what sort of
contacts would you want from me?
Press and media contacts in the
anything to make audiences in the
States purchase tickets.
In terms of contacts, I mean, as you
know, I run a vitamin company,
a health care company. Yeah.
We’ve got direct connections with
over hundreds of thousands of
worldwide, so what you need is to be
plugged into that network, as soon
as possible.
And I believe I’m that partner to
help you.
So, I’m going to give you an offer.
OK, Tej.
I do believe you’re going to need
more than £90,000.
So what I’m willing to do is offer
But I want 25% of your company.
Tej Lalvani makes an early play for
Sam’s company,
offering up all of his medical
connections and some extra cash,
but asking for a fivefold increase
in equity in return.
With one offer already on the table,
Jenny Campbell is ready to give her
view on the medical business.
Sam, for me, you don’t need to do
any more in terms of, “Is this an
investable business?”
this is an investable business.
You are fabulous.
So for me, it’s then about what
value could I add to that?
And much as I would like to be part
of this,
I feel that there is a better Dragon
in the room who is already in health
and wellbeing, so, with regret but
with my best wishes, I’m out.
Sam. Yes.
You are very investable.
And this is great,
however, I can’t see how I can add
that much value in your business.
But you have a great business.
Unfortunately, I’m not going to
invest today and I’m out.
A double Dragon dropout
means Tej Lalvani’s position
is significantly strengthened.
But Deborah Meaden isn’t ready to
throw in the surgical towel just
Well, I think our Dragons have
turned into pussycats because…
Because if I really like something,
I’m going to go for it.
It is fair to say, of course,
I won’t pretend that I’ve got the
contacts directly into the
health industry that Tej has, but I
don’t think that’s all you need.
I think, certainly in terms of
growing businesses,
quickly taking them internationally,
you know,
I can absolutely add value on that.
It’s a well-trodden path for me.
So, I am going to make you an offer.
And I’m going to offer you all of
the money…
..for 15% of the business.
Thank you, Deborah.
Deborah Meaden sniffs out a business
with potential and makes her move.
Will Peter Jones want to join the
postmortem party?
I understand what you’re doing.
It’s very much focused on events.
Yeah. And from my perspective,
you need to have somebody who has
experience with events and managing
those events. And, obviously,
I’m lucky enough to have been
with a couple of businesses that do
that extremely well.
So I kind of understand this market
of where you need to go.
I’m interested and I’m going to make
you an offer.
OK, Peter.
So I’m going to offer you all of the
money… Yep. return for 20% of the business.
Right, OK. That puts me in a
Sam, while you’re thinking about
I actually entirely disagree with
Peter’s school of thought.
I think that, you know, if you want
to run a circus, and entertainment,
maybe that’s the route, but having
that network where you have access
to the top doctors internationally
is key for you.
I don’t know in what way that
disagrees with me.
Well, because we’re talking about
medical colleges, hospitals,
we’re talking about having the
connection to the right doctors and
I believe, could be what could
accelerate your business.
Can I ask if any of the three of you
would be interested in doing
anything together…
..percent-wise? Sam, look, I mean,
this is my area.
Yeah. I don’t think you need another
I’ve just launched in America
another 7,000 stores nationally.
I believe that if you want to grow,
I’m your guy.
For me, I’m happy, you know, if I
had 10% for half the money.
And Deborah had 10%.
Me, too. Yeah.
Then you have got two for the price
of one.
Yes, you know, Peter and Deborah can
join forces,
but sometimes more Dragons dilute
the focus.
Just so you know, no-one complains
of Peter or I diluting focus, do
they, Peter?
Just give me a moment.
Sam now has two offers to consider.
Tej Lalvani is asking for 25% of the
company in return
for all his health care
connections, plus some extra cash…
..whilst Peter Jones and Deborah
Meaden are happy to partner up for a
slightly smaller 20%.
Both deals mean giving up a sizeable
stake in the business.
But Sam isn’t done negotiating yet.
OK, after consideration, would you
consider 14%?
That’s a nice try.
For me, that’s a no.
25% is my final offer, so I’m going
to stick to that.
I would personally be willing to
invest half the money for 10%,
but when my funds are repaid, I drop
to 7.5%,
but it would have to be that Deborah
would accept the same.
OK. I’d be happy with that.
I’d like to accept your offer, Peter
and Deborah.
I’m sorry, Tej. Excellent! Right,
Well done. Well done, well done,
Thank you. Really good.
Didn’t see that coming.
The entrepreneur exits the Den with
a tag team
of the two longest-serving Dragons
and £90,000 in the
business bank account.
I was shaking inside at one point.
My palms are sweaty, but held my
nerve, stood my ground like you do
in business,
made a deal and hopefully great
things will start to happen.
Your whole brand is about keeping
people alive, not dissecting them.
Well, yeah… If you had lowered
your stake to the same level
as Deborah and Peter… He still
wouldn’t have got the investment.
He might have had a chance!
But, Tej, I appreciate you trying.
That was great.

100 thoughts on “The Dragons battle over a surprising investment – Dragons’ Den”

  1. Peter and Debra don't really respect Tej. It could be because they are self made and tej just took over his father's successful vitamin company. Tej has still not successfully diversified in any other business and his only calling card is the Vitamins industry…which he never built in the first place.

  2. Tej was worth the 25% even 20% would be acceptable especially because this is his field, and the connections he can offer in addition could bring in a lot more money in a shorter time frame compared to Deb and Peter.

    He’s absolutely right that two dragons can dilute the focus.

  3. Lol she offers alll money for 15%
    Then other guys offers all money for 20% like he thinks hes gone get the deal xd

  4. 25% and you get one that has full contact to what he absolutely needs to get in touch with fast. especialy if he wants to go global, and he gets greedy.

  5. I dont think this idea will work, it depends on grant funding and also 11-19 market which have behavioural issues and who wouldnt have the maturity levels to deal with it, we already have pig hearts in schools, theyre a flop.

  6. Jenny might as well just declare herself out from the beginning. She’s not really useful for most of these businesses and even in the slight chance that she is, she won’t invest

  7. Peter crushed him because of his greediness. Money speaks. Sometimes, we need to put down pride and work with whats on ground

  8. “Dragons, we have an entrepreneur coming up the lift”
    Jenny: I’m out

    She’s got way too much pride for this show

  9. Should have asked tej for a buy back option, too. Originally he valued the company at a higher value than the other two by offering considerably more money for only 5% more equity. Plus, the guy said that 85% of his business is from medical practitioners – Tej has connections in that industry!
    Wrong decision, in my view

  10. Jenny seems objectionable to absolutely everything .She shows no enthusiasm …..opting rather for scowls and peripheral cynicism .

  11. Great profitable business,
    Great person,
    Amazing scalability,
    Money to be made

    Jenny – And for that reason I'm out

  12. He made the right decision he's not opening a hospital its just a science show so there is no need for the top doctors he need an audience and peter really has the contacts fr that

  13. The title should be

    “The Dragons battle over a surprising investment (Except Jenny) – Dragons' Den

  14. Peter really values hismself to the point he always asks for a higher percent of equity and wins. Confidence is key 🔑

  15. Tej did what peter jones always does but unfortunately for tej he doesn’t have the same gravitas as peter. He should have gone for tej in my opinion.

  16. I forgot about the product where Sara and Nick steals the deal away from Peter Jones.can anyone tell me which video or product was it.please

  17. So they don't actually raise the animals for the organ specimens, but they buy it from the animal slauther industry which thus supports animal slauther. ….. How is it better than actually slauthering animals themselves? It's not better because the outcome is still animal exploitation, the same way that there is no difference between slauthering your animal for food yourself or paying animal agriculture to do it. Only non-vegans would think this excuse of "adding value" is legit… Adding value to what? Adding extra income to the most horrific industry in the world called animal agriculture? No thanks…

  18. I started off watching these because I was interested in business. I genuinely think I'm only still here for the Jenny jokes.

  19. Although, I personally find this morbid and grotesque….
    That's too bad for Tej; He really lost out on this opportunity. If he would have partnered with Peter, the company could have been marketed in different ways to BOTH the Medical AND Event industries, appealing to a variety of different people — some looking for an educational experience, and others looking for a novelty experience.
    More Sales = More Profits.

  20. The young startup entrepreneur made a risky judgement call there. Never overlook the value of a warm network. He could have had a majority slice of a much bigger pie, but instead settled for other investment partners who are undoubtedly of some value. But the value of a network is priceless. I think he will discover the real cost of his decision further on down the line.

  21. This guy seems like a nice guy and all but for some reason a part of me hates him because his business idea is just disgusting

  22. ⚠️ Seizure Warning ⚠️

    Skip 0:42–0:50 for both possible visual and audio triggers, please take care in the den.

  23. It was so obvious, the guy probably think that connections and know how are worthless, I wish him the best but I'm pretty sure he is gonna fail.

  24. That fool should have gone with Tej levani and should have talked to like around 20% not even 25 was kinda fine too with the boost he would have given with his medics field and plus 30k pounds of extra cash he was giving.

Leave a Reply

Your email address will not be published. Required fields are marked *